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ABOUT

 

 

CHIEF EXECUTIVE OFFICER
CREATIVE DIRECTOR

JULIAN WOODHOUSE

“Art has the responsibility to match the beat of the people. Fashion is no different; for fashion as an industry to survive socioeconomic or political shifts, it needs to match the pulse of the people. To communicate what needs to be communicated; to amplify the various beliefs, values, and identities of the market of consumers it is responsible for serving.”

Majoring in International Business with a Minor in Spanish and an Emphasis in Creative Direction, Julian has diversified his professional experience in the performing arts, banking, artistic direction, graphic design, modeling and a stylist and wardrobe consultant for both private and professional clients. He has designed five men’s ready-to-wear collections while simultaneously serving as the  Second-in-Command of his Military Intelligence Unit in Korea, specializing in the logistical management of human resources, land/physical resources, and equipment valued over $25M. Julian completed his four years of active service in December 2016. Leaving his well-oiled supply chain and managers active in Seoul, he moved to NYC in January 2017 to establish the brand’s Administrative Headquarters and focus on the global expansion of his already multinational brand.  

 

GENERAL MANAGER
PRODUCTION & OPERATIONS DIRECTOR

KIRILL KABACHENKO

“Moving to New York opened new horizons for the brand and gave me new insights for the direction the company should take.  I believe I bring the voice of logic to WOOD HOUSE - my strength is to shape Julian’s creative ideas into sound strategy.”

Kirill Kabachenko was born in Zaporozhue, Ukraine to a dedicated single mother who worked as a music teacher. During his childhood, architecture and design were hobbies and this focus led him to attend university in 2012 with a full academic scholarship and to major in Architectural Design. At the age of 17, Kirill was dual-tracking his education with a modeling career, taking him to  Shanghai, Beijing, Kuala Lumpur, Delhi, Bangalore and Seoul. Kirill as Chief Operations Officer (COO), manages all logistic operations within WOOD HOUSE including visual elements, supply chain innovations, and the daily operations of the brand by ensuring sound production timelines, sourcing, and budgeting. Under Kirill’s strategic guidance, the brand established a specialized supply chain in Seoul, South Korea. In 2016 Kirill took his multifaceted career to New York City.

 

the brand


"A BRAND THAT GIVES MEN WHAT THEY WANT, BUT OFFERS THEM SOMETHING THEY DREAM OF."

 WOOD HOUSE  FALL-WINTER 2015

WOOD HOUSE  FALL-WINTER 2015

THIS WAS THE FIRST THING JULIAN SAID TO HIS FOUNDING TEAM BEFORE THE BRAND HAD EVEN BEGUN.  JULIAN HAD, UP TO THAT VERY MOMENT, SPENT HIS TIME DEVELOPING HIS OWN PERSONAL STYLE BUT, CONSISTENTLY FELT LET DOWN BY WHAT WAS IN THE MENSWEAR SECTIONS OF HIS FREQUENTED DEPARTMENT STORES AND BOUTIQUES.

FINDING MORE INSPIRATION IN THE GARMENTS IN THE WOMENSWEAR SECTION, JULIAN BEGAN TO WONDER WHY THE GAP BETWEEN WHAT WAS OFFERED IN THE WOMENSWEAR SECTIONS AND THE MENSWEAR SECTIONS WAS SO VAST. THERE WERE FEW TO NO OPTIONS FOR MENSWEAR THAT EXCITED THE SOON-TO-BE DESIGNER.

GIVING UP, HE DECIDED TO INSTEAD UTILIZE AN INDEPENDENT PATTERN MAKER IN THE CITY OF DONGDUCHEON, SOUTH KOREA WHO HAD PAST EXPERIENCE WITH WORKING WITH HIGH-END KOREAN DESIGNERS. CONSEQUENTLY, THIS WAS THE SAME PATTERN MAKER HIS MOTHER AND FATHER WOULD GO TO WHEN JULIAN WAS GROWING UP IN SEOUL, KOREA TO GET MATCHING FAMILY SUITS AND OUTFITS CUSTOM MADE. 

JULIAN REALIZED THE MAGIC OF PATTERN MAKERS AND THEIR SKILL LEVEL. OVER THE FIRST YEAR OF THEIR WORKING RELATIONSHIP, JULIAN DESIGNED, ASSISTED IN PATTERN MAKING, AND FINALLY HAD ALL OF THE OPTIONS FOR MENSWEAR HE COULD IMAGINE, AND AT THE FRACTION OF THE PRICE HE WAS ACCUSTOMED TO PAYING IN-STORE.

 
JULIAN BEGAN WITH A SKETCH, AND WITH THAT SIMPLE SKETCH, DREW A PATHWAY INTO HIS FUTURE CAREER AS A FASHION DESIGNER.
 
 
  The Orange Slice Jacket   WOOD HOUSE Spring-Summer 2017
 WOOD HOUSE SS/2017

WOOD HOUSE SS/2017

 WOOD HOUSE SS/2017

WOOD HOUSE SS/2017

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 WOOD HOUSE SPRING-SUMMER 2017

WOOD HOUSE SPRING-SUMMER 2017

THIS BECAME THE FOUNDATION OF THE INNER WORKINGS OF WOOD HOUSE. OVER THEIR PERIOD OF WORKING TOGETHER, JULIAN AND THE PATTERN MAKER, MR. SOL, WOULD WORK ENDLESSLY TO DRAFT NEW STYLES, NEW PATTERNS, AND NEW IDEAS THAT ENDED UP FILLING THE LINE-UP OF JULIAN'S FIRST SHOW (FALL-WINTER 2015) AT SEOUL FASHION WEEK.

 WOOD HOUSE FALL-WINTER 2016, PIER 59

WOOD HOUSE FALL-WINTER 2016, PIER 59

AFTER HIS FIRST SHOW, JULIAN FELT THE CALLING FOR A LARGER MARKET. HE SET HIS GAZE TO NEW YORK FASHION WEEK, A CHALLENGE FOR AN EMERGING DESIGNER LIVING ABROAD. HIS DEDICATION, CAREFUL POSITIONING, BUT MOSTLY PRAYER LED HIM TO HIS FIRST SHOW AT PIER 59 FOR FALL-WINTER 2016. EVER SINCE THAT SHOW, JULIAN AND HIS HUSBAND HAVE BUILT THE HOUSE INTO SOMETHING THEY ARE PROUD TO CALL HOME. 

 WOOD HOUSE SPRING-SUMMER 18

WOOD HOUSE SPRING-SUMMER 18

 WOOD HOUSE FALL-WINTER 16   

WOOD HOUSE FALL-WINTER 16

 

 

COLLECTIONS

 

FW/18

FW/16

FW/17

SS/16

SS/17

FW/15

 
 
 
WOOD HOUSE IS THE WAY MENSWEAR LOOKS WHEN THE RULES THAT RESTRICT IT TO THE SAME SILHOUETTES, DON'T EXIST.   THE BRAND HAS AND WILL CONTINUE TO OFFER FREEDOM OF MOVEMENT THROUGH THE ENDLESS POSSIBILITIES IN HOW MEN CAN WEAR CLOTHING.